Raffles for creators — keep the upside, stay compliant
If you're a creator running prize draws on Instagram, TikTok, or YouTube, you're either paying 10–15% to a legacy platform or carrying the compliance risk yourself. Raffair handles the legal routing (prize competition, free draw, or society lottery), escrows the funds, and runs a publicly verifiable draw — for a flat 2.5% commission with Stripe at cost.
Keep more of every draw
2.5% commission with processing at cost — not 10–15% plus a subscription. The savings are yours.
Stay on the right side of the rules
Built-in legal routing (free-entry route, prize competition, society lottery) and the Voluntary Code adopted from day one.
Build trust with your audience
Funds sit in escrow until the winner is paid, and every draw is publicly verifiable. No 'trust me' draws.
Promote without the bill
5,000 promotional emails per raffle free, then £1 per 1,000. No per-recipient charges.
Useful reading before you launch
- How to run a raffle legally in the UK — prize competition vs society lottery vs free draw, plain English.
- How to promote a raffle without breaking ad rules — Meta, TikTok, and email tactics that stay inside CAP/BCAP and platform policy.
- Raffle ideas and prize ideas that actually sell tickets — what works for creator audiences, and what doesn't.
Frequently asked questions
Can a creator run a paid raffle in the UK?
Yes, as long as it's structured correctly. Most creator raffles are run as prize competitions with a free-entry route, which doesn't require a Gambling Commission licence. A paid-entry 'raffle' without a free route is a lottery and is illegal without a licence or charity exemption.
What's the difference between a giveaway and a raffle?
A 'giveaway' usually means a free draw — no purchase needed to enter. A 'raffle' implies paid entry. In UK law a paid-entry raffle is a lottery, so creators usually run prize competitions (paid + free-entry route) or pure free draws.
How much does Raffair charge a creator?
A flat 2.5% commission on gross ticket revenue (£5 per-raffle floor), plus Stripe processing at cost (1.5% + 20p UK per Checkout session). No subscription. No featuring fee. First 5,000 promotional emails per raffle free, then £1 per 1,000.
Will Meta or TikTok ads approve my raffle?
Each platform has its own rules on gambling-adjacent content. The safest formula is to be clear it's a prize competition, include the free-entry route prominently, never imply guaranteed winnings, and target only 18+. See our guide on promoting a raffle within the rules.